White Paper Series: Using just 15 minutes a day on your social media strategy

Social media can seem like a daunting task given the number of platforms and new trends on how to use your accounts effectively.When starting out on social media, it’s important that you post consistently. If you can commit to just 15 minutes a day to your social media accounts, it will go a long way in helping establish your presence online. Below are some tips on how to best use your time.  We’ll be focusing on Facebook and Twitter but many of the best practices also apply if you’re on other online platforms such as LinkedIn.


Look at your calendar and ask yourself, when can I dedicate my 15 minutes to social media? Schedules change but finding a consistent time to post and marking it on your calendar will help form a habit that sticks! Our recommendation is to try to tackle social media first thing in the morning before you start checking emails or returning those important phone calls.

RESEARCH (5 minutes)

Is there any new and interesting content that you can post online today that’s either relevant to your digital presence or is part of a conversation that you might be able to join in on? Before you begin posting, check to see:

    1. If any relevant news has been published online about your organization or topics related to your interests. The easiest way to keep track of relevant news and articles is to set up Google Alerts. Google Alerts will send you daily emails of articles based on the keywords you choose. Set up is easy-- click here to learn how to get started.
    2. What’s on your organization’s internal calendar? Is there an event coming up next week that needs to get promoted? Do you have a report that is being published today? Is it the anniversary of the inception or your organization this month? Make sure you’re posting about those important events in real time.
    3. Browse your Facebook and Twitter feeds to see if any of your followers posted relevant content that you might be able to retweet and share. You can add your own commentary but often just sharing other posts is good enough.  Are like-minded organizations and thought leaders on social media using specific hashtags that you can use? Make sure to include them in your posts if it’s a conversation your organization can contribute to. 

FACEBOOK (5 minutes)

Post new content: This can be an original post or a shared post from another organization on Facebook.  If possible, try to find photos or multimedia content to post since those kinds of posts usually have more views.

Schedule a post: Make it a point to schedule another post for later in the day (or even after work hours when folks are more likely to check Facebook). Don’t know how to schedule a post? You can learn here.

Engage: Did someone leave you a message on Facebook? Did a user respond to a comment that you can weigh in on? Is there a post on another organization’s Facebook page that you can “ like”? Even engaging with one or two followers shows a level of transparency and accessibility that is crucial in building a following.

TWITTER (5 minutes)

Post new content: New content often will be a retweet from another user on Twitter. Feel free to add a few lines of commentary or use one of those hashtags that is currently trending in your community.  If you come across an especially compelling story or have important information to share with your followers, feel free to cross post this information on Facebook and Twitter. Like Facebook, images have a higher rate of being shared so if there’s an infographic that you have on hand or a photo from an event, share it!

Engage: Engagement on Twitter is king. Make it a point to tweet at thought leaders, engage in Twitter conversations and check to see if there any new organizations or individuals you can follow (and make the direct ask for them to follow you back).  Engaging with at least three other users on Twitter per day is a great place to start.

 There is no magic number when it comes to posting on social media. There will be days where you want to spend more time engaging and posting and other days where you can only post on one platform. That’s ok! The point is that if you’re posting consistently and making the time to commit to your social media accounts, your digital presence will evolve and grow!


41 Resources for Beginners: Hubspot

Free Social Media Class for Beginners: Udemy



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Walter "Wojo" Franks

Graphic Design

Happy to use his skills as a designer to work with nonprofits, NGOs, and ethical businesses, Walter joined Mosaic in 2015 after studying graphic design at Fairleigh Dickinson University. Walter handles web design and graphic design, as well as leading the department of cheesy jokes.


Deanna-Marie Norcross

Senior Associate

Deanna-Marie Norcross joined Mosaic Strategies Group in 2016 as an associate. She specializes in creating effective messaging, community engagement and digital strategies.

In her past role as program coordinator at the Center for American Women and Politics (CAWP) at Rutgers University, she oversaw the logistical implementation and program development of Ready to Run® New Jersey, a bipartisan effort to recruit and train women to run for all levels of office. She also provided both program consultation and on-site support to the Ready to Run® National Network, which comprised of seventeen partners in fifteen states. 

Norcross received her B.A. from Smith College in Latin American studies and African American studies, focusing on the intersection between race and gender. She also earned a Masters degree in non-profit management at the School for Public Affairs and Administration at Rutgers University-Newark.

Her passions include gender equality, political participation and promoting inclusion at all levels of the private and public sector. 

When she's not in the office, Deanna can be found curled up with a good book next to Leya, her rescue dog.


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Joe Velocci

Creative & Development

Joe joined Mosaic in 2012.  He is an integral part of the Mosaic Team and is always looking to push the design boundaries in Web Services that we provide to our clients.  Joe excels at his position and constantly challenges himself with learning new technology as it comes out in the market place. His focus is website development and design, but also handles everything from developing email blast templates and graphic design, to visual and creative input on all website designs.


Vanessa Byrem-Tangy

COO, Partner


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Vanessa joined Mosaic Strategies Group as a Partner in 2012 after spending seven years building a successful and award winning financial services firm. Vanessa spends her time focusing on the digital marketing and branding strategies for client projects.  This includes multiple facets of digital based ad strategies with target market identification of a client’s current relationship reach and also paths for expansion of that reach. Vanessa’s advertising experience is diverse, including working with clients from non-profit initiatives, political campaigns, law firms and business segments.

As a Certified NationBuilder Expert, Vanessa works with clients that utilize the NationBuilder platform to further enhance their community building efforts through NationBuilder’s API. This expands their website capabilities and people database to enhance their outreach campaigns and magnifies the voice of the organization.

Vanessa's interest in business began in college when she owned and operated a small business.  In order to broaden her business experience she then chose to dive into work with a marketing and promotions company which led to a long standing career in company growth strategies as a Corporate Recruiting & Marketing Director in the Financial Services Industry.

While a Director in the Financial industry, her responsibilities included devising company wide growth strategies for expansion, tactics to increase employee retention which worked in tandem with ROI strategy for both short and long term goals. In addition, she headed marketing and branding initiatives to not only attract talent but to spread brand awareness that more than doubled company revenue. Beyond structural corporate duties, she led the exploration, development and implementation plans for target market campaigns and developed training programs for employees.  Vanessa found a successful niche executing marketing campaigns for employee focused outreach and market penetration. This experience has carried over to her current role with client projects for Mosaic.

It is Vanessa's belief that by assembling the right talent and cohesive corporate culture in an exciting and enjoyable environment not only inspire greatness but ignite changes that have molded the most successful companies in today's working world. Vanessa manages the day to day operations of the firm while collaborating with her Partners, Geoffrey Borshof and Francesca Larson on client focused projects and initiatives.  Her focus is to keep her eyes on the bottom line and evaluate financial implications of current and prospective business activities, development of operating policies and programs, in addition to the evaluation and integration of new talent.

A problem solver by nature, her goal is to ensure that there is consistent improvement in operational efficiencies as to keep up with the changing landscape in the business industry for both Mosaic and client focused projects.  These improvements will continually provide superior service to clients and a happy but motivational environment for employees.


Geoffrey Borshof



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Geoffrey Borshof is the founder and a partner at Mosaic Strategies Group, a new media communications firm with its roots in grassroots political consulting, website development, and online messaging strategies.

Geoffrey began his career as a teacher in Paterson New Jersey, and after working in education, transitioned into developing grassroots voter contact strategies for progressive campaigns. He has worked on over a dozen statewide and national elections in a variety of rolls, including Field Director, Voter Contact Strategist, Campaign Manager, and State Director. Most recently, he was the NJ State Director for President Obama's 2012 Re-election Campaign. During the election, Geoffrey’s team maximized voter contact reaching in excess of 75,000 voters daily using a combination of grassroots and digital strategies.

In 2010, Geoffrey founded Mosaic Strategies Group, a firm designed to assist campaigns, NGO’s, and business of varying sizes reach their audience effectively and efficiently.

Geoffrey has a Bachelors Degree in English Literature from Rutgers University and a Masters in Writing from Montclair State University.

Lastly, Geoffrey is a persistent optimist and naive idealist who thinks that the proud people of New Jersey are highly underrated.  


Francesca Dulce Larson



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Francesca Dulce Larson is a digital strategist with the roots of a community and political organizer. At Mosaic, she specializes in renovating traditional marketing methods for web and mobile platforms. Francesca's understanding of human and cultural communication helps us meet and exceed the outreach goals of our clients.

Francesca joined Mosaic in 2012 after spending 2 years launching and managing marketing for an international travel-technology startup in South America. The company, which secured investment in Chile and Argentina, was noted for creating an integrated bilingual social media campaign under Francesca's direction.

Prior to her international startup experience, Francesca's career focused on public affairs and community development for political campaigns and elected officials. She is known for her resourceful grassroots strategies, data analysis and relationship building. Francesca's political and governmental resume notably includes President Barack Obama, Massachusetts Governor Deval Patrick, United States Senator Robert Menendez, and Governor Jon Corzine. Even with that under her belt, Francesca will still proudly say her political career began in diapers as a GOTV canvasser in her native Middlesex County, NJ.

Francesca has a B.S in Public Relations and Public Policy from Boston University College of Communication where she served as a Martin Luther King Jr. Scholar. She continues to meld Dr. King's mission with her technology development and advocacy work.

Francesca is a proud Jersey Girl.