Vanessa joined Mosaic Strategies Group as a Partner in 2012 after spending seven years building a successful and award winning financial services firm. Vanessa spends her time focusing on the digital marketing and branding strategies for client projects. This includes multiple facets of digital based ad strategies with target market identification of a client’s current relationship reach and also paths for expansion of that reach. Vanessa’s advertising experience is diverse, including working with clients from non-profit initiatives, political campaigns, law firms and business segments.
As a Certified NationBuilder Expert, Vanessa works with clients that utilize the NationBuilder platform to further enhance their community building efforts through NationBuilder’s API. This expands their website capabilities and people database to enhance their outreach campaigns and magnifies the voice of the organization.
Vanessa's interest in business began in college when she owned and operated a small business. In order to broaden her business experience she then chose to dive into work with a marketing and promotions company which led to a long standing career in company growth strategies as a Corporate Recruiting & Marketing Director in the Financial Services Industry.
While a Director in the Financial industry, her responsibilities included devising company wide growth strategies for expansion, tactics to increase employee retention which worked in tandem with ROI strategy for both short and long term goals. In addition, she headed marketing and branding initiatives to not only attract talent but to spread brand awareness that more than doubled company revenue. Beyond structural corporate duties, she led the exploration, development and implementation plans for target market campaigns and developed training programs for employees. Vanessa found a successful niche executing marketing campaigns for employee focused outreach and market penetration. This experience has carried over to her current role with client projects for Mosaic.
It is Vanessa's belief that by assembling the right talent and cohesive corporate culture in an exciting and enjoyable environment not only inspire greatness but ignite changes that have molded the most successful companies in today's working world. Vanessa manages the day to day operations of the firm while collaborating with her Partners, Geoffrey Borshof and Francesca Larson on client focused projects and initiatives. Her focus is to keep her eyes on the bottom line and evaluate financial implications of current and prospective business activities, development of operating policies and programs, in addition to the evaluation and integration of new talent.
A problem solver by nature, her goal is to ensure that there is consistent improvement in operational efficiencies as to keep up with the changing landscape in the business industry for both Mosaic and client focused projects. These improvements will continually provide superior service to clients and a happy but motivational environment for employees.