is comprised of a group of hardworking professionals that bring their creativity and knowledge from an array of different backgrounds, cultures and languages.
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Deanna-Marie Norcross joined Mosaic Strategies Group in 2016 as an associate. She specializes in creating effective messaging, community engagement and digital strategies.
In her past role as program coordinator at the Center for American Women and Politics (CAWP) at Rutgers University, she oversaw the logistical implementation and program development of Ready to Run® New Jersey, a bipartisan effort to recruit and train women to run for all levels of office. She also provided both program consultation and on-site support to the Ready to Run® National Network, which comprised of seventeen partners in fifteen states.
Norcross received her B.A. from Smith College in Latin American studies and African American studies, focusing on the intersection between race and gender. She also earned a Masters degree in non-profit management at the School for Public Affairs and Administration at Rutgers University-Newark.
Her passions include gender equality, political participation and promoting inclusion at all levels of the private and public sector.
When she's not in the office, Deanna can be found curled up with a good book next to Leya, her rescue dog.
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Joe joined Mosaic in 2012. He is an integral part of the Mosaic Team and is always looking to push the design boundaries in Web Services that we provide to our clients. Joe excels at his position and constantly challenges himself with learning new technology as it comes out in the market place. His focus is website development and design, but also handles everything from developing email blast templates and graphic design, to visual and creative input on all website designs.
Vanessa joined Mosaic Strategies Group as a Partner in 2012 after spending seven years building a successful and award winning financial services firm. Vanessa spends her time focusing on the digital marketing and branding strategies for client projects. This includes multiple facets of digital based ad strategies with target market identification of a client’s current relationship reach and also paths for expansion of that reach. Vanessa’s advertising experience is diverse, including working with clients from non-profit initiatives, political campaigns, law firms and business segments.
As a Certified NationBuilder Expert, Vanessa works with clients that utilize the NationBuilder platform to further enhance their community building efforts through NationBuilder’s API. This expands their website capabilities and people database to enhance their outreach campaigns and magnifies the voice of the organization.
Vanessa's interest in business began in college when she owned and operated a small business. In order to broaden her business experience she then chose to dive into work with a marketing and promotions company which led to a long standing career in company growth strategies as a Corporate Recruiting & Marketing Director in the Financial Services Industry.
While a Director in the Financial industry, her responsibilities included devising company wide growth strategies for expansion, tactics to increase employee retention which worked in tandem with ROI strategy for both short and long term goals. In addition, she headed marketing and branding initiatives to not only attract talent but to spread brand awareness that more than doubled company revenue. Beyond structural corporate duties, she led the exploration, development and implementation plans for target market campaigns and developed training programs for employees. Vanessa found a successful niche executing marketing campaigns for employee focused outreach and market penetration. This experience has carried over to her current role with client projects for Mosaic.
It is Vanessa's belief that by assembling the right talent and cohesive corporate culture in an exciting and enjoyable environment not only inspire greatness but ignite changes that have molded the most successful companies in today's working world. Vanessa manages the day to day operations of the firm while collaborating with her Partners, Geoffrey Borshof and Francesca Larson on client focused projects and initiatives. Her focus is to keep her eyes on the bottom line and evaluate financial implications of current and prospective business activities, development of operating policies and programs, in addition to the evaluation and integration of new talent.
A problem solver by nature, her goal is to ensure that there is consistent improvement in operational efficiencies as to keep up with the changing landscape in the business industry for both Mosaic and client focused projects. These improvements will continually provide superior service to clients and a happy but motivational environment for employees.
Francesca Dulce Larson is a digital strategist with the roots of a community and political organizer. At Mosaic, she specializes in renovating traditional marketing methods for web and mobile platforms. Francesca's understanding of human and cultural communication helps us meet and exceed the outreach goals of our clients.
Francesca joined Mosaic in 2012 after spending 2 years launching and managing marketing for an international travel-technology startup in South America. The company, which secured investment in Chile and Argentina, was noted for creating an integrated bilingual social media campaign under Francesca's direction.
Prior to her international startup experience, Francesca's career focused on public affairs and community development for political campaigns and elected officials. She is known for her resourceful grassroots strategies, data analysis and relationship building. Francesca's political and governmental resume notably includes President Barack Obama, Massachusetts Governor Deval Patrick, United States Senator Robert Menendez, and Governor Jon Corzine. Even with that under her belt, Francesca will still proudly say her political career began in diapers as a GOTV canvasser in her native Middlesex County, NJ.
Francesca has a B.S in Public Relations and Public Policy from Boston University College of Communication where she served as a Martin Luther King Jr. Scholar. She continues to meld Dr. King's mission with her technology development and advocacy work.
Francesca is a proud Jersey Girl.
Geoffrey Borshof is the founder and a partner at Mosaic Strategies Group, a new media communications firm with its roots in grassroots political consulting, website development, and online messaging strategies.
Geoffrey began his career as a teacher in Paterson New Jersey, and after working in education, transitioned into developing grassroots voter contact strategies for progressive campaigns. He has worked on over a dozen statewide and national elections in a variety of rolls, including Field Director, Voter Contact Strategist, Campaign Manager, and State Director. Most recently, he was the NJ State Director for President Obama's 2012 Re-election Campaign. During the election, Geoffrey’s team maximized voter contact reaching in excess of 75,000 voters daily using a combination of grassroots and digital strategies.
In 2010, Geoffrey founded Mosaic Strategies Group, a firm designed to assist campaigns, NGO’s, and business of varying sizes reach their audience effectively and efficiently.
Geoffrey has a Bachelors Degree in English Literature from Rutgers University and a Masters in Writing from Montclair State University.
Lastly, Geoffrey is a persistent optimist and naive idealist who thinks that the proud people of New Jersey are highly underrated.